Google announced that they will rewards sites that use so-called HTTPS and SSL certificates. This means that site owners get a chance to enhance both safety and traffic.
An SSL certificate is a security service that is based on sensitive information, such as usernames, passwords and credit data, filled in on a website offering better protection.
The certificate enables the data to be sent on to the site’s database or billing system fully encrypted and secure.
It is especially useful for anyone who runs a web shop or selling other services online, then customers feel more safe when they enter their credit card information.
The benefits have not gone beyond Google. The company has in recent years in several statements saying that SSL will become increasingly important for search engine rankings.
“We will strengthen the effect on the rankings, to encourage site owners to keep all people safe on the Web,” Google has wrote on their blog.
In plain language: The one who does not choose SSL certificate will be left behind in the search results.
Have you failed to acquire a SSL certificates? Relax, this can be fixed.