Google announced that they will rewards sites that use so-called HTTPS and SSL certificates. This means that site owners get a chance to enhance both safety and traffic.<\/p>\n
An SSL certificate is a security service that is based on sensitive information, such as usernames, passwords and credit data, filled in on a website offering better protection.<\/p>\n
The certificate enables the data to be sent on to the site’s database or billing system fully encrypted and secure.<\/p>\n
It is especially useful for anyone who runs a web shop or selling other services online, then customers feel more safe when they enter their credit card information.<\/p>\n
The benefits have not gone beyond Google. The company has in recent years in several statements saying that SSL will become increasingly important for search engine rankings.<\/p>\n
“We will strengthen the effect on the rankings, to encourage site owners to keep all people safe on the Web,” Google has wrote on their blog<\/a>.<\/p>\n In plain language: The one who does not choose SSL certificate will be left behind in the search results.<\/p>\n